CMWbooks

CMWorld 2015

Cleveland ROCKS the conference stage this week with Content Marketing World, where there's over 150 sessions with more than 100 speakers - including many Wiley authors. Here's a rundown of those speakers you...
pen and map on notebook

Ann Handley’s 12-Step Writing GPS

Ann Handley, Marketing Profs, explains that good writing is... - Often the foundation of good content that gets noticed, no matter what form that content ultimately takes. - A mirror of good, clear, thinking th...
Understanding customers and buyers

Structuring Your Buyer Persona Inteview

Gone are the days where marketing only focuses on posters and pretty slides. Now it's all about having a deep understanding of your customers and how markets full of buyers think about doing business with YOUR ...